2020年賓夕法尼亞大學(xué)市場(chǎng)營銷與運(yùn)營管理工商管理碩士入學(xué)條件及賓夕法尼亞大學(xué)市場(chǎng)營銷與運(yùn)營管理工商管理碩士實(shí)習(xí)就業(yè)是申請(qǐng)留學(xué)的同學(xué)十分關(guān)心的話題,下面指南者留學(xué)詳細(xì)整理2020年賓夕法尼亞大學(xué)市場(chǎng)營銷與運(yùn)營管理工商管理碩士入學(xué)條件及實(shí)習(xí)就業(yè)相關(guān)信息供大家參考,其中包括2020年賓夕法尼亞大學(xué)市場(chǎng)營銷與運(yùn)營管理工商管理碩士專業(yè)中文名、專業(yè)英文名、學(xué)制、學(xué)費(fèi)、入學(xué)時(shí)間、授課語言、地理位置、課程領(lǐng)域、申請(qǐng)費(fèi)、課程介紹、申請(qǐng)材料、課程設(shè)置、就業(yè)等。
專業(yè)中文名:市場(chǎng)營銷與運(yùn)營管理工商管理碩士
專業(yè)英文名: Marketing and Operations Management - MBA
學(xué) 制:2.00 年
學(xué) 費(fèi):商業(yè)管理學(xué)
入學(xué)時(shí)間:1,8月
授課語言:英文
授課校區(qū):美國賓夕法尼亞大學(xué)
領(lǐng) 域:商業(yè)管理學(xué)
申請(qǐng)費(fèi):265美元
在所有制造和服務(wù)公司,營銷和運(yùn)營管理是兩個(gè)密切相關(guān)的功能領(lǐng)域。美國賓西法尼亞大學(xué)市場(chǎng)營銷與運(yùn)營管理工商管理碩士專業(yè)主要是通過深入培訓(xùn)滿足行業(yè)在營銷和管理兩方面的要求。美國賓西法尼亞大學(xué)市場(chǎng)營銷與運(yùn)營管理工商管理碩士專業(yè)的畢業(yè)生能夠更好地準(zhǔn)備接受未來的職業(yè)挑戰(zhàn)。比如他們的第一份工作任務(wù)可能是包括根據(jù)特定產(chǎn)品協(xié)調(diào)市場(chǎng)和生產(chǎn)的品牌經(jīng)理、咨詢公司的項(xiàng)目經(jīng)理、新產(chǎn)品開發(fā)團(tuán)隊(duì)的成員、質(zhì)量管理項(xiàng)目的領(lǐng)導(dǎo)者或者負(fù)責(zé)創(chuàng)建和營銷新服務(wù)的服務(wù)部門經(jīng)理。 Marketing and Operations Management are two closely interrelated functional areas in all manufacturing and service firms. This cross-functional major is designed to satisfy the strong need in industry for MBAs with in-depth training in both areas. Graduates from this major are better prepared to accept future career challenges. Examples of their first job assignment include brand managers who have to coordinate marketing and manufacturing for a particular product, project managers in consulting firms, members of new product development teams, leaders of quality management programs, or managers in the service sector with responsibility for creating and marketing new services.
美國賓西法尼亞大學(xué)市場(chǎng)營銷與運(yùn)營管理工商管理碩士專業(yè)課程入學(xué)要求: 學(xué)術(shù)要求: 1.大學(xué)畢業(yè); 2.通過GMAT或者GRA(含考試申請(qǐng)); 語言要求:雅思不低于7分;托福不低于100分;(在英語國家已獲得碩士學(xué)位可免除這一項(xiàng)) 其他要求:信用卡支付265美元申請(qǐng)費(fèi)用; The minimum requirements to apply to the MBA program include: Completion of an undergraduate program in an accredited U.S. college or its equivalent in another country. Results of the Graduate Management Admissions Test (GMAT) or the Graduate Record Examination (GRE). Submission of the Wharton application. Results of the Test of English as a Foreign Language (TOEFL) unless you have earned an undergraduate or Master’s degree in an English-speaking country or from an institution in which English is the language of instruction. To waive the TOEFL, you must include a letter requesting the waiver in your application AND documentation that your education was in English. Testing We require ALL applicants to take the GMAT (Graduate Management Admissions Test) or the GRE (Graduate Record Examinations). Recommendations, Interviews, Fees, etc. A non-refundable application fee of $265, paid by credit card, must accompany this application. 美國賓西法尼亞大學(xué)市場(chǎng)營銷與運(yùn)營管理工商管理碩士專業(yè)申請(qǐng)材料: 畢業(yè)證、學(xué)位證掃描件/在讀證明 成績(jī)單(在校成績(jī)、語言成績(jī)) 個(gè)人陳述 銀行存款證明 翻譯件(所有中文申請(qǐng)材料的翻譯件,并加蓋公章) 2-3封推薦信
美國賓西法尼亞大學(xué)市場(chǎng)營銷與運(yùn)營管理工商管理碩士課程設(shè)置:營銷管理,動(dòng)態(tài)營銷策略,戰(zhàn)略營銷模擬,公司的生產(chǎn)核心管理:質(zhì)量和生產(chǎn)率,公司的生產(chǎn)核心管理:業(yè)務(wù)分析,公司的生產(chǎn)核心管理:信息技術(shù)和業(yè)務(wù)轉(zhuǎn)型,公司的生產(chǎn)核心管理:創(chuàng)新,公司的生產(chǎn)核心管理:操作策略,營銷決策的數(shù)據(jù)和分析等。 Requirements for the Marketing and Operations Management Major * - Total of 7.0 course units (cu): Marketing Core: MKTG 611 - Marketing Management (0.5 cu) and either MKTG 612 - Dynamic Marketing Strategy (0.5 cu) or MKTG 613 - Strategic Marketing Simulation (0.5 cu) OPIM Core: OPIM 611 - Managing the Productive Core of the Firm: Quality and Productivity (0.5 cu) and either OPIM 612 - Managing the Productive Core of the Firm: Business Analytics (0.5) or OPIM 613 - Managing the Productive Core of the Firm: Information Technology and Business Transformation (0.5) or OPIM 614 - Managing the Productive Core of the Firm: Innovation (0.5 cu) or OPIM 615 - Managing the Productive Core of the Firm: Operations Strategy (0.5 cu) A MKTG Research Course - One of the following MKTG courses (course sets) is required MKTG 712 - Data and Analysis for Marketing Decisions (1.0 cu) OR MKTG 771 - Models for Marketing Strategy (1.0 cu) OR MKTG 776 - Applied Probability Models in Marketing (1.0 cu) OR MKTG 809 - Special Topics: Experiments for Business Decision Making (1.0 cu) OR MKTG 940/941 - Measurement and Data Analysis in Marketing (must take both courses, each .5 cu) See note below OR MKTG 942/943 - Resarch Methods in Marketing
美國賓西法尼亞大學(xué)市場(chǎng)營銷與運(yùn)營管理工商管理碩士專業(yè)就業(yè)前景:畢業(yè)生可擔(dān)任品牌經(jīng)理、或者是咨詢公司的項(xiàng)目經(jīng)理、新產(chǎn)品開發(fā)團(tuán)隊(duì)的成員、質(zhì)量管理程序的領(lǐng)導(dǎo)者或負(fù)責(zé)創(chuàng)建和營銷新服務(wù)的服務(wù)部門經(jīng)理。
賓夕法尼亞大學(xué) 市場(chǎng)營銷與運(yùn)營管理工商管理碩士
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