蘭卡斯特大學(xué)市場營銷碩士入學(xué)條件

指南者留學(xué) 2022-03-27 08:04:40

2020年蘭卡斯特大學(xué)市場營銷碩士入學(xué)條件及蘭卡斯特大學(xué)市場營銷碩士實習(xí)就業(yè)是申請留學(xué)的同學(xué)十分關(guān)心的話題，下面指南者留學(xué)詳細整理2020年蘭卡斯特大學(xué)市場營銷碩士入學(xué)條件及實習(xí)就業(yè)相關(guān)信息供大家參考，其中包括2020年蘭卡斯特大學(xué)市場營銷碩士專業(yè)中文名、專業(yè)英文名、學(xué)制、學(xué)費、入學(xué)時間、授課語言、地理位置、課程領(lǐng)域、申請費、課程介紹、申請材料、課程設(shè)置、就業(yè)等。

蘭卡斯特大學(xué)市場營銷碩士入學(xué)條件及實習(xí)就業(yè)

蘭卡斯特大學(xué)市場營銷碩士研究生簡介

專業(yè)中文名：市場營銷碩士

專業(yè)英文名： Master of Marketing

學(xué) 制：1.00 年

學(xué) 費：商業(yè)管理學(xué)

入學(xué)時間：9月

授課語言：英文

授課校區(qū)：英國蘭卡斯特大學(xué)

領(lǐng) 域：商業(yè)管理學(xué)

申請費：0英鎊

蘭卡斯特大學(xué)市場營銷碩士專業(yè)介紹

英國蘭卡斯特大學(xué)市場營銷碩士市場營銷碩士教授給學(xué)生市場營銷領(lǐng)域的專業(yè)知識與實用技能。市場營銷碩士的重點是面向企業(yè)，面向市場，面向消費者以及放眼全球，研究的課題包括如何發(fā)現(xiàn)與開發(fā)新興的消費行為，如何創(chuàng)造新的市場等。市場營銷碩士適合希望未來從事市場營銷工作的人士就讀。英國蘭卡斯特大學(xué)市場營銷碩士市場營銷碩士的學(xué)制為一年，市場營銷碩士由專業(yè)而富有教學(xué)經(jīng)驗的教師團隊執(zhí)教。教師會帶領(lǐng)學(xué)生研究國際前沿的案例與項目，讓學(xué)生接觸到營銷的各個層面，并了解不同的營銷環(huán)境。 Designed for graduates who have not studied marketing before, this new Masters programme focuses on the global issues facing firms, markets and consumers, and provides the ideal springboard to a range of marketing-related careers. You’ll gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You’ll also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets. The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings. Through international cases, simulations and projects, you’ll be exposed to many different marketing contexts – culminating in the Marketing ‘Deep Dive’ in the final term. Here you work in collaboration with key industry players to come up with solutions to a current and pressing problem, and present your findings to an expert panel of marketing practitioners and academics. Three routes through the programme allow you to tailor your study to your career ambitions – whether that is to work in marketing and PR where communication skills are central, in managerial roles concerned with business development and growth, or in shaping your own business or developing a social enterprise.