無G、跨申,「NTU市場(chǎng)營(yíng)銷」錄取來了!
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指南者留學(xué) 董春曉
2021年11月11日
閱讀量:1128
<p style="text-align: justify;">3天前,NTU發(fā)放了市場(chǎng)營(yíng)銷專業(yè)的offer。嚴(yán)格來說,它不是一個(gè)全新的項(xiàng)目,前身是MSc Marketing and Consumer Insight,去年改為了MSc Marketing Science,并且由非全日制改為了全日制。學(xué)制一年,學(xué)費(fèi)45,000新幣。<br /><br />這個(gè)項(xiàng)目也區(qū)別于傳統(tǒng)市場(chǎng)營(yíng)銷,致力于培養(yǎng)未來數(shù)字營(yíng)銷領(lǐng)域的領(lǐng)導(dǎo)者,開設(shè)了一系列基于消費(fèi)者洞察和最新的營(yíng)銷技術(shù)的課程,總體課程含金量很高。對(duì)于之后希望從事市場(chǎng)分析、消費(fèi)者調(diào)研等數(shù)據(jù)相關(guān)工作的同學(xué)而言,它會(huì)是比較不錯(cuò)的選擇。<br /><br />今天,<a href="http://walkingbarcodes.com/"><span style="text-decoration: underline; color: #1890ff;">指南者留學(xué)</span></a>精選了兩枚<a href="http://walkingbarcodes.com/majr_62414"><span style="text-decoration: underline; color: #1890ff;">NTU市場(chǎng)營(yíng)銷</span></a>的錄取成功案例來分享,看看學(xué)員是如何與我們默契配合,拿下錄取的~</p>
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<h1 style="text-align: justify;"><strong><span class="h1">海本夢(mèng)校NTU,“早申請(qǐng)”助他先下一城</span></strong></h1>
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<div id="item_1726037408225" class="znz-autocompleter-item znz-autocompleter-student type-1" contenteditable="false" data-item-data="{"id_cust":281841,"name_cust":"Tao Yanzheng","cname_cust":"陶研錚","univ_cust":"里昂商學(xué)院","major_cust":"全球工商管理","eng_cust":"雅思:7(L:7/R:8.5/W:6/S:6.5)","gpa_cust":"14.3","apply":"66500,66499","college_id":null,"name":"T同學(xué)","url":"","applys":[{"cname_univ_aply":"墨爾本大學(xué)","major_cname":"國(guó)際商務(wù)碩士","sub_aply":"2022-12-12","offer_aply":"2023-05-15","id":53780,"push_research_time":"0000-00-00","result_aply":"錄取","url":"http://walkingbarcodes.com/majr_53780"},{"cname_univ_aply":"悉尼大學(xué)","major_cname":"商學(xué)碩士","sub_aply":"2022-12-12","offer_aply":"2023-01-05","id":53914,"push_research_time":"0000-00-00","result_aply":"錄取","url":"http://walkingbarcodes.com/majr_53914"}]}" data-item-type="6">
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<div class="text">學(xué)員背景</div>
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<div class="name-wrapper"><img class="decorate-left" src="https://info.compassedu.hk/pc/img/article/detail/student-card-title.png" />
<div class="name" contenteditable="true">T同學(xué)</div>
<img class="decorate-right" src="https://info.compassedu.hk/pc/img/article/detail/student-card-title.png" /></div>
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<div class="title">本科背景</div>
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<div class="college">里昂商學(xué)院</div>
<div class="major">全球工商管理</div>
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<div class="label">GPA:</div>
<div class="value">14.3</div>
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<div class="label">語言成績(jī):</div>
<div class="value lang-edit" contenteditable="true">雅思:7(L:7/R:8.5/W:6/S:6.5)</div>
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<div class="title">錄取院校</div>
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<div class="apply-item"><a class="college link" href="http://walkingbarcodes.com/majr_53780" target="_blank" rel="noopener">墨爾本大學(xué)國(guó)際商務(wù)碩士</a>
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<div class="label">申請(qǐng)時(shí)間:</div>
<div class="value">2022-12-12</div>
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<div class="label">錄取時(shí)間:</div>
<div class="value">2023-05-15</div>
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<div class="apply-item"><a class="college link" href="http://walkingbarcodes.com/majr_53914" target="_blank" rel="noopener">悉尼大學(xué)商學(xué)碩士</a>
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<div class="label">申請(qǐng)時(shí)間:</div>
<div class="value">2022-12-12</div>
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<div class="label">錄取時(shí)間:</div>
<div class="value">2023-01-05</div>
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<div class="title">主要經(jīng)歷</div>
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<div class="label" contenteditable="true">科研經(jīng)歷:</div>
<div class="value" contenteditable="true"><span class="on-line" style="margin: 0px; padding: 0px;" data-v-09355b51="">LEE品牌市場(chǎng)戰(zhàn)略、小米社交媒體策略分析</span></div>
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<div class="label" contenteditable="true">實(shí)習(xí)經(jīng)歷:</div>
<div class="value" contenteditable="true"><span class="on-line" style="margin: 0px; padding: 0px;" data-v-09355b51="">進(jìn)出口公司實(shí)習(xí)生</span></div>
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<p style="text-align: justify;">經(jīng)過本科4年在巴黎的學(xué)習(xí),加上自己在實(shí)習(xí)過程中對(duì)行業(yè)的理解,D同學(xué)找到指南者留學(xué)時(shí),非常明確地表示申請(qǐng)目標(biāo)是MKT方向,且NTU和NUS是他最想去的院校。<br /><br />我們通過回溯往年錄取數(shù)據(jù),發(fā)現(xiàn)“新兩所”一直比較偏好海本院校的申請(qǐng)者,雖然D同學(xué)14.03/20的GPA不是非常亮眼,但我們進(jìn)一步評(píng)估發(fā)現(xiàn)他的軟件背景非常不錯(cuò),有多段在跨國(guó)企業(yè)、四大、化工龍頭行業(yè)參與市場(chǎng)端實(shí)習(xí)的經(jīng)歷,這與注重實(shí)踐的MKT專業(yè)非常契合。我們也因此信心倍增,順利地完成定校,在6月底就確認(rèn)了港新MKT+公關(guān)傳播的申請(qǐng)組合。<br /><br />每年留學(xué),新加坡商學(xué)院開放是比較早的,而且競(jìng)爭(zhēng)異常激烈,所以早申請(qǐng)優(yōu)勢(shì)巨大。“兵馬未動(dòng),糧草先行”,合理規(guī)劃申請(qǐng)時(shí)間尤為重要。<br /><br />在初次和D同學(xué)溝通的時(shí)候,他對(duì)是否要考雅思和GMAT提出了疑問。雖然拿的是法國(guó)院校的學(xué)位,但大一在中國(guó)校區(qū)上課,不太確定這是否符合雅思的豁免條件,另外自己的實(shí)習(xí)任務(wù)比較重,對(duì)是否有時(shí)間考出GMAT也表示擔(dān)憂。面對(duì)這種情況,我們便給他申請(qǐng)的所有新加坡項(xiàng)目發(fā)送郵件進(jìn)行語言條件的確認(rèn),得到了項(xiàng)目可以豁免雅思的回復(fù)。隨后,我們和D同學(xué)達(dá)成了一致,制定了不考GMAT(NTU對(duì)G不做強(qiáng)制要求),在兩個(gè)月準(zhǔn)備好所有申請(qǐng)材料的時(shí)間規(guī)劃,爭(zhēng)取申請(qǐng)一開放就遞交。<br /><br />很快,雙方就進(jìn)入了文書準(zhǔn)備階段。D同學(xué)和我們默契配合,簡(jiǎn)歷和推薦信的準(zhǔn)備水到渠成,只是在個(gè)人陳述的準(zhǔn)備初期,由于D同學(xué)有多段實(shí)習(xí)經(jīng)歷和研究經(jīng)歷,對(duì)素材的抓取不是很準(zhǔn)確,這也是很多同學(xué)會(huì)遇到的問題。<br /><br />因此,和D同學(xué)一番語音頭腦風(fēng)暴后,我們把四段實(shí)習(xí)的內(nèi)容梳理了一遍,確定了每個(gè)專業(yè)方向的經(jīng)歷素材以及需要重點(diǎn)描述的內(nèi)容細(xì)節(jié)。特別是NTU MKT項(xiàng)目的文書要求提交2篇特定主題的essay,是需要按照要求單獨(dú)寫作的。我們?cè)趥€(gè)人陳述中首先選取了一段StarWell Lab 的商業(yè)咨詢項(xiàng)目經(jīng)歷,這幫助D同學(xué)深刻理解了整合營(yíng)銷的實(shí)際應(yīng)用場(chǎng)景,在案例分析過程中具備了數(shù)據(jù)提取能力;在此基礎(chǔ)上,我們又選取了一段在益普索(中國(guó))擔(dān)任助理市場(chǎng)分析師的實(shí)習(xí),以此體現(xiàn)他進(jìn)入汽車市場(chǎng)、洞察市場(chǎng)并制定策略的能力。這樣,一位具備專業(yè)素養(yǎng)和探索熱情的申請(qǐng)人形象就躍然紙上了。</p>
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<p style="text-align: justify;">8月底,所有文書和申請(qǐng)材料準(zhǔn)備完畢,我們按計(jì)劃在開放的頭幾天遞交了申請(qǐng)。<br /><br />接下來的等待是最為煎熬的,過程中D同學(xué)也擔(dān)心自己的硬件不出彩,但驚喜的是,一個(gè)多月后面試通知就下來了,這再次證明了早申請(qǐng)策略的成功。對(duì)于正式面試,D同學(xué)在英語溝通上沒有任何問題,再加上模擬輔導(dǎo)的演練,我們是非常有信心的。果然,D同學(xué)最終順利通過面試拿到了理想的錄??!</p>
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<h1 style="text-align: justify;"><strong><span class="h1">211學(xué)霸“文轉(zhuǎn)商”,20天拿到理想錄取</span></strong></h1>
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<div id="item_1726035828565" class="znz-autocompleter-item znz-autocompleter-student type-1" contenteditable="false" data-item-data="{"id_cust":137250,"name_cust":"chengyuheng","cname_cust":"程宇恒","univ_cust":"上海外國(guó)語大學(xué)","major_cust":"日語","eng_cust":"托福:112(L:27/R:30/W:29/S:26)","gpa_cust":"3.83","apply":"40255,40252","college_id":679,"name":"C同學(xué)","url":"http://walkingbarcodes.com/college_679","applys":[{"cname_univ_aply":"新加坡國(guó)立大學(xué)","major_cname":"市場(chǎng)營(yíng)銷分析與洞察理學(xué)碩士","sub_aply":"2021-10-20","offer_aply":"2022-03-22","id":62281,"push_research_time":"0000-00-00","result_aply":"入學(xué)","url":"http://walkingbarcodes.com/majr_62281"},{"cname_univ_aply":"南洋理工大學(xué)","major_cname":"市場(chǎng)營(yíng)銷學(xué)理學(xué)碩士","sub_aply":"2021-10-14","offer_aply":"2021-11-08","id":62414,"push_research_time":"0000-00-00","result_aply":"錄取","url":"http://walkingbarcodes.com/majr_62414"}],"exprience":"<div class=\"exprience-wrapper\"><div class=\"title\">主要經(jīng)歷</div><div class=\"detail-wrapper\"><div class=\"operate-wrapper\"><div class=\"add\"><br></div></div><div class=\"exprience-item\"><div class=\"label\" contenteditable=\"false\">競(jìng)賽經(jīng)歷:</div><div class=\"value\" contenteditable=\"false\"><div class=\"display-flex align-items-center one-line\" style=\"margin: 0px; padding: 0px; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; display: flex; -webkit-box-align: center; align-items: center; box-sizing: border-box; color: #2c2d2e; font-family: 'Helvetica Neue For Number', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #fcfcff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" data-v-09355b51=\"\" data-mce-style=\"margin: 0px; padding: 0px; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; display: flex; -webkit-box-align: center; align-items: center; box-sizing: border-box; color: #2c2d2e; font-family: 'Helvetica Neue For Number', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #fcfcff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><span class=\"on-line\">致同杯商務(wù)案例分析大賽</span><span class=\"exp-date grey-word\" style=\"margin: 0px; padding: 0px; color: #68727d; font-family: monospace;\" data-v-09355b51=\"\" data-mce-style=\"margin: 0px; padding: 0px; color: #68727d; font-family: monospace;\"></span></div></div><div class=\"operate-wrapper\"><div class=\"delete\"><br></div></div></div><div class=\"exprience-item\"><div class=\"label\" contenteditable=\"false\">科研經(jīng)歷:</div><div class=\"value\" contenteditable=\"false\"><span class=\"on-line\" style=\"margin: 0px; padding: 0px;\" data-v-09355b51=\"\" data-mce-style=\"margin: 0px; padding: 0px;\">國(guó)家級(jí)大學(xué)生創(chuàng)新創(chuàng)業(yè)訓(xùn)練計(jì)劃</span></div><div class=\"operate-wrapper\"><div class=\"delete\"><br></div></div></div><div class=\"exprience-item\"><div class=\"label\" contenteditable=\"false\">實(shí)習(xí)經(jīng)歷:</div><div class=\"value\" contenteditable=\"false\"><p><span class=\"on-line\" style=\"margin: 0px; padding: 0px;\" data-v-09355b51=\"\" data-mce-style=\"margin: 0px; padding: 0px;\">xx公司市場(chǎng)部</span></p><p><span class=\"on-line\" style=\"margin: 0px; padding: 0px;\" data-v-09355b51=\"\" data-mce-style=\"margin: 0px; padding: 0px;\">xxx律師事務(wù)所市場(chǎng)部</span></p></div><div class=\"operate-wrapper\"><div class=\"delete\"><br></div></div></div></div></div>"}" data-item-type="6">
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<div class="text">學(xué)員背景</div>
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<div class="name-wrapper"><img class="decorate-left" src="https://info.compassedu.hk/pc/img/article/detail/student-card-title.png" />
<div class="name" contenteditable="false">C同學(xué)</div>
<img class="decorate-right" src="https://info.compassedu.hk/pc/img/article/detail/student-card-title.png" /></div>
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<div class="title">本科背景</div>
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<div class="basic"><a class="college link" href="http://walkingbarcodes.com/college_679" target="_blank" rel="noopener">上海外國(guó)語大學(xué)</a>
<div class="major">日語</div>
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<div class="label">GPA:</div>
<div class="value">3.83</div>
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<div class="label">語言成績(jī):</div>
<div class="value lang-edit" contenteditable="false">托福:112(L:27/R:30/W:29/S:26)</div>
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<div class="title">錄取院校</div>
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<div class="apply-item"><a class="college link" href="http://walkingbarcodes.com/majr_62281" target="_blank" rel="noopener">新加坡國(guó)立大學(xué)市場(chǎng)營(yíng)銷分析與洞察理學(xué)碩士</a>
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<div class="label">申請(qǐng)時(shí)間:</div>
<div class="value">2021-10-20</div>
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<div class="label">錄取時(shí)間:</div>
<div class="value">2022-03-22</div>
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<div class="apply-item"><a class="college link" href="http://walkingbarcodes.com/majr_62414" target="_blank" rel="noopener">南洋理工大學(xué)市場(chǎng)營(yíng)銷學(xué)理學(xué)碩士</a>
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<div class="time-item">
<div class="label">申請(qǐng)時(shí)間:</div>
<div class="value">2021-10-14</div>
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<div class="label">錄取時(shí)間:</div>
<div class="value">2021-11-08</div>
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<div class="title">主要經(jīng)歷</div>
<div class="detail-wrapper">
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<div class="add"> </div>
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<div class="label" contenteditable="false">競(jìng)賽經(jīng)歷:</div>
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<div class="value" contenteditable="false"><span class="on-line" style="margin: 0px; padding: 0px;" data-v-09355b51="">國(guó)家級(jí)大學(xué)生創(chuàng)新創(chuàng)業(yè)訓(xùn)練計(jì)劃</span></div>
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<p><span class="on-line" style="margin: 0px; padding: 0px;" data-v-09355b51="">xx公司市場(chǎng)部</span></p>
<p><span class="on-line" style="margin: 0px; padding: 0px;" data-v-09355b51="">xxx律師事務(wù)所市場(chǎng)部</span></p>
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<p style="text-align: justify;">今年4月,C同學(xué)在學(xué)長(zhǎng)的安利下找到指南者留學(xué),表達(dá)了自己對(duì)于市場(chǎng)營(yíng)銷的興趣。日語本科的他有著一個(gè)“商科夢(mèng)”,我們?cè)隗@訝之余也愿意竭力成全。<br /><br />通過進(jìn)一步了解,原來C同學(xué)早有準(zhǔn)備:通過mooc和coursera自學(xué)了戰(zhàn)略、管理、市場(chǎng)營(yíng)銷、python等課程,并且已經(jīng)考出了GMAT 700的高分,再加上他本科211的背景以及3.83的高GPA,立刻拉高了我們的期待值。<br /><br />縱觀往屆的錄取情況,港新的一些MKT項(xiàng)目對(duì)申請(qǐng)者的本科專業(yè)限制并不嚴(yán),如果有相關(guān)的工作和實(shí)習(xí)經(jīng)驗(yàn)相對(duì)會(huì)更有利,指南者在20 fall就幫助一位來自211財(cái)經(jīng)英語專業(yè)的同學(xué)拿到了NTU MKT的錄取?;谶@樣的申請(qǐng)經(jīng)驗(yàn),我們挑選了新加坡國(guó)立大學(xué)、南洋理工大學(xué)、香港大學(xué)等的市場(chǎng)營(yíng)銷項(xiàng)目,一一為他分析申請(qǐng)難度以后,確定了申請(qǐng)組合。<br /><br />緊接著,我們對(duì)C同學(xué)的軟、硬件再次進(jìn)行了梳理,其實(shí)習(xí)和科研經(jīng)歷都比較薄弱,特別是實(shí)習(xí)方面,在簽約之前都沒有參加過和市場(chǎng)營(yíng)銷相關(guān)的實(shí)習(xí),這對(duì)于跨申選手而言,必然是會(huì)拖后腿的。所以我們建議C同學(xué)可以參加一些案例分析等專業(yè)比賽,在接下來的暑假和申請(qǐng)前再積累兩段相關(guān)的實(shí)習(xí)。此外,我們也建議他不要盲目追求早申優(yōu)勢(shì),可以等第二段實(shí)習(xí)開始一個(gè)多月后,自己的文書材料更飽滿了,再一并遞交所有項(xiàng)目的申請(qǐng)。<br /><br />事實(shí)證明,C同學(xué)也合理利用好了這段時(shí)間,有條不紊地完成了所有的任務(wù):<br /><br /></p>
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<li style="text-align: justify;">在4-6月,分別參加了羅蘭貝格校園精英挑戰(zhàn)賽和致同杯商務(wù)案例分析大賽,這些經(jīng)歷讓C同學(xué)接觸到了廣泛的知識(shí),將學(xué)到的商業(yè)知識(shí)和技術(shù)運(yùn)用到實(shí)踐中;<br /><br /></li>
<li style="text-align: justify;">6月,憑借語言專業(yè)的優(yōu)勢(shì),順利考出了托福112的高分;<br /><br /></li>
<li style="text-align: justify;">7-8月以及9-10月,主動(dòng)爭(zhēng)取到了紅圈所之一的金杜律師事務(wù)所和樂事MKT部門這兩份高含金量的實(shí)習(xí)。其中,C同學(xué)在上海組織“海南自貿(mào)港政策解讀”活動(dòng)時(shí),他的學(xué)習(xí)能力、研究能力和溝通能力都得到了提升,并深刻認(rèn)識(shí)到了維護(hù)公共關(guān)系對(duì)市場(chǎng)營(yíng)銷的重要性;<br /><br /></li>
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<p style="text-align: justify;">上述經(jīng)驗(yàn)和素質(zhì)不僅彌補(bǔ)了其軟件經(jīng)歷的不足,還為文書創(chuàng)作提供了高質(zhì)量的素材,有助于塑造一位合格候選人的形象。<br /><br />與此同時(shí),我們也和C同學(xué)一起就所需的推薦人邀約、簡(jiǎn)歷經(jīng)歷、個(gè)人陳述思路進(jìn)行了討論,盡早開啟了英文文書的準(zhǔn)備工作,在8月前完成了所有文書材料的初稿。到了10月初,我們又更新了一波簡(jiǎn)歷和個(gè)人陳述,這時(shí)得知了NTU已經(jīng)開始發(fā)面試通知了,C同學(xué)的心情因此受到了小小的波動(dòng),并萌生了想要轉(zhuǎn)申英國(guó)的想法。但是我們告訴他要有信心,也幫助他找回了自己的節(jié)奏,在所有材料更新完畢、確認(rèn)無誤后,遞交了申請(qǐng)。<br /><br />申請(qǐng)遞交后,C同學(xué)開始根據(jù)往年面經(jīng)資料認(rèn)真準(zhǔn)備起來,在遞交申請(qǐng)后的一個(gè)禮拜,NTU就非常迅速地發(fā)來了面試邀請(qǐng)!C同學(xué)的英語口語很好,再加上完善的面試指導(dǎo),正式面試非常順利,一周之后就拿到了錄取~</p>
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