哥倫比亞大學(xué)新聞學(xué)碩士與MBA

The Journalism School and the Business School offer a five-semester program leading to the degrees of Master of Science in journalism and Master of Business Administration. Designed for the student who is interested both in media organization and management and in business communications, the dual program requires the completion of 17 courses in the Business School curriculum and the M.S. program of two consecutive terms in the Journalism School. The Business School's bulletin and application are available from the Office of Admissions, Columbia Business School, Uris Hall, 3022 Broadway, New York, NY 10027, (212) 854-5553.

1、Reporting

2、Law of Journalism

3、Business of Journalism

4、Ethics of Journalism

5、History of Journalism

6、The Written Word

7、Introduction to Databases

8、Image and Sound

9、Audience and Engagement

10、Empirical Choice Models

11、Research Methods

12、Multivariate Statistics

13、Marketing Research

1、報(bào)告

2、新聞學(xué)法律

3、新聞業(yè)務(wù)

4、新聞倫理

5、新聞史

6、文字

7、數(shù)據(jù)庫(kù)簡(jiǎn)介

8、圖像和聲音

9、觀眾和參與

10、 經(jīng)驗(yàn)選擇模型

11、 研究方法學(xué)

12、 多元統(tǒng)計(jì)

13、 市場(chǎng)研究學(xué)