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JHU的全稱是Johns Hopkins University的Marketing，即約翰霍普金斯大學(xué)市場營銷，下面將詳細(xì)介紹JHU的的項(xiàng)目特點(diǎn)/院系介紹、JHU的的研究領(lǐng)域、JHU的的研究生申請要求。
約翰霍普金斯大學(xué)
The Carey Business School’s MS in Marketing is one of the only programs of its kind in the country. Blending insights in consumer behavior, big data, new technology, and the psychology of persuasion, the program’s intensive coursework reveals the inner workings of contemporary marketing. It also addresses some of the most critical issues facing today’s marketer, including:
The impact of social media on marketing strategy
Product marketing
Social responsibility
Hyper-short product life cycles
Competitive economics
Market entry and exit strategy
Strategic risk management
Design and creativity
More importantly, students emerge from the program prepared to compete in an increasingly global market where millions of customers join the consumer economy each year.
托福100或雅思7分，GMAT，GPA要求平均3.2，學(xué)費(fèi)$61,600/年，申請截止日期5月1日，有工作經(jīng)驗(yàn)優(yōu)先
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