德克薩斯大學(xué)奧斯汀分校廣告與公共關(guān)系

The flexibility of the M.A. program allows the student to create a graduate degree focused on their interests through the advertising electives and minors. Most students complete the M.A. program in eighteen to twenty-one months
The Texas Creative program is designed to mold talented students into skilled advertising copywriters and art directors. To achieve that goal, it focuses on the creative and strategic thinking required to make the highest quality advertising messages. The program consists of several Portfolio classes in which students are expected to learn conceptual and critical thinking skills, computer design and page layout skills, and copywriting. The sequence also helps students develop the portfolio of creative work that is required of those seeking jobs in advertising.

1、Quantitative & Qualitative Research

2、Theories of Persuasive Communication

3、Media Management

4、Creative Strategies

5、Integrated Communications Management

6、 Graduate Campaigns

7、advertising elective or minor

8、Global Advertising

9、The Psychology of Advertising

10、Advertising Theory

1、定量與定性研究

2、有說(shuō)服力的傳播理論

3、介質(zhì)管理

4、創(chuàng)新戰(zhàn)略

5、集成傳播管理

6、研究生廣告活動(dòng)

7、廣告選修或輔修

8、全球廣告

9、廣告心理學(xué)

10、廣告理論