佛羅里達(dá)大學(xué)廣告學(xué)

The Master of Advertising ( MADV) program is designed to develop leaders in the profession by providing students with (1) the theoretical, research and decision-making skills essential for strategic advertising and integrated communications planning, as well as (2) the opportunity to develop expertise in a specialized area such as account management, research, creative strategy, media planning and advertising sales management.
Students without basic course background or some professional experience in marketing or advertising are required to complete articulation courses before entering the program. These prerequisite courses include Introduction to Advertising and Introduction to Marketing.

1、Advertising Theory

2、Advertising Planning

3、Advertising Research Methods

4、Advertising Management

5、Advanced Media Planning

6、 International Advertising

7、International Communication

8、Science and Health Communication

9、Electronic Publishing

10、History of Journalism

11、 Content Analysis

1、廣告理論

2、廣告策劃

3、廣告研究方法

4、廣告管理

5、高級廣告策劃

6、國際廣告

7、國際傳播學(xué)

8、科學(xué)和健康傳播學(xué)

9、電子出版

10、新聞史

11、內(nèi)容分析