雪城大學(xué)廣告學(xué)

Our master’s degree program in advertising builds upon your undergraduate education in any major and prepares you for a successful career. This one-year, cost-effective and intensive program gives you hands-on training with exemplary faculty that will prepare you for a top job in the advertising industry.
The curriculum helps you develop professional strategies to succeed and thrive in positions at advertising agencies, creative boutiques, brand consulting, corporate marketing departments, start-ups and traditional media as well as social media companies.

1、Advertising management

2、Digital advertising and branding

3、Marketing communication

4、Strategic media planning

5、Graphic design and multimedia production

6、Account planning

7、Advertising campaigns

8、Digital Branding and Strategies

9、Digital Engagement

10、 Interactive Design

11、Data/Strategic Analytics

12、Native Advertising/Content Marketing

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1、廣告管理

2、數(shù)字廣告和品牌推廣

3、營銷傳播

4、戰(zhàn)略媒體策劃

5、平面設(shè)計(jì)與多媒體制作

6、會(huì)計(jì)規(guī)劃

7、廣告宣傳

8、數(shù)碼品牌和戰(zhàn)略

9、數(shù)字參與

10、交互設(shè)計(jì)

11、數(shù)據(jù)/戰(zhàn)略分析

12、本地廣告/內(nèi)容營銷

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