雪城大學(xué)傳播管理

This interdisciplinary program is for public relations practitioners with full-time professional experience.
If you're a public relations practitioner interested in earning a master's degree in communications management through an innovative distance-learning format, our program may be for you. This interdisciplinary, 36-credit program combines courses in public relations, business and leadership, fusing the knowledge, skills and abilities needed for career advancement in the ever-changing public relations profession. The program received the 2011 PR Education Program of the Year Award from PRWeek.

1、Public relations theory

2、Public opinion research

3、Communications law

4、Public relations management

5、Communications theory

6、Accounting

7、Finance

8、Organizational behavior

9、Strategic planning

10、Problem-solving

11、Measurement and evaluation in communication

12、Marketing/marketing communications

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1、公共關(guān)系理論

2、民意調(diào)查

3、傳播法

4、公共關(guān)系管理

5、傳播學(xué)原理

6、會(huì)計(jì)

7、財(cái)經(jīng)

8、組織行為學(xué)

9、戰(zhàn)略計(jì)劃

10、問(wèn)題的解決

11、傳播的測(cè)量和評(píng)估

12、市場(chǎng)/營(yíng)銷(xiāo)傳播

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