UA的全稱是University of Alabama的Marketing,即阿拉巴馬大學(xué)市場(chǎng)營(yíng)銷,下面將詳細(xì)介紹UA的的項(xiàng)目特點(diǎn)/院系介紹、UA的的研究領(lǐng)域、UA的的研究生申請(qǐng)要求。
阿拉巴馬大學(xué)
Marketing is concerned with the identification and assessment of consumer and industrial market needs and the development of marketing programs to satisfy those needs. Marketing personnel in profit and nonprofit organizations analyze markets and industries to identify new opportunities and refine existing ones. Marketers are also responsible for developing management products, promotional programs, distribution systems, and prices that are appropriate to the targeted market opportunities.
Marketing provides a broad set of skills and interests that cover sales, retail operations, research skills, and import/export operations and logistics.
In addition to the marketing major, students can obtain specializations in the following areas: consumer marketing, global business marketing, professional selling, and supply chain management. Students can also obtain a Master of Arts degree in Marketing and a Ph.D. degree in Marketing.
1、sales
2、 retail operations
3、research skills
4、import/export operations
5、 logistics
1、銷售
2、零售業(yè)務(wù)
3、技能研究
4、進(jìn)出口業(yè)務(wù)
5、物流
托福不低于79分或雅思不低于6.5分,GPA不低于3.0,GRE閱讀與數(shù)學(xué)總分要求不低于300分,GMAT不低于600分,學(xué)費(fèi)$20,153/年
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